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Jason Bryll is the founder of Parable Associates. He leads the firm’s mission to bring enterprise-grade data, business intelligence and AI capabilities to specialty care organizations, so practice leaders can make confident decisions and extend high-quality care to more patients.

Jason has 20 years of experience in revenue cycle and practice operations analytics. He is known for pinpointing the operational bottlenecks that hold practices back and solving them with technology. His tools have evolved from databases and Excel models to business intelligence and, today, AI and custom application development.

Before founding Parable in 2018, Jason was a consultant at Alvarez & Marsal, where he worked with private equity firms and healthcare roll-ups, including MSOs and DSOs. There he saw that specialty practices lacked the analytics capabilities that large hospital systems take for granted. Earlier in his career, he held revenue cycle finance and analytics roles across multiple hospital systems. He identified ROI opportunities in cash acceleration, A/R reduction and net revenue improvement, and he led all revenue cycle applications for a health system’s Epic implementation.

Jason’s approach is rooted in how practices actually operate. He has sat beside payment posters, denial specialists and schedulers, written appeals alongside them, and listened in on their calls. He is a frequent speaker at specialty care industry events, including the American Society of Ophthalmic Administrators (ASOA) and leading practice management user conferences.

Jason holds a bachelor’s degree in finance from Michigan State University.

Wesley Layton is VP of Operations at Parable Associates, based in Birmingham, Alabama. His career spans data, healthcare and operations leadership, and he holds an MSHI.

Wesley joined Parable in 2022 and has grown with the firm, moving from Healthcare Business Intelligence Analyst to Business Intelligence Manager, then Director of Operations, and now VP of Operations. He is known for bringing together business intelligence, project management and strategic planning to help the firm deliver for its clients.

Before Parable, Wesley was a Healthcare Business Intelligence Analyst at Blue Cross and Blue Shield of Alabama and a Business Systems Analyst at R1 RCM, where he built a foundation in healthcare analytics and revenue cycle operations. His technical background includes data modeling and warehousing, SQL, Microsoft Power BI and Tableau, along with experience in agile development, product management and data visualization.

Wesley holds a bachelor’s degree from the University of Alabama at Birmingham, where he made the Dean’s Honor Roll in the College of Health. He is also a Tableau Desktop Qualified Associate and an Asana Workflow Specialist, and he has completed coursework in Human-Computer Interaction through Georgia Tech.

Lori Keller is VP of Solutions Architecture and Delivery at Parable Associates, where she sets the firm’s technical standards and architecture direction across every client engagement.

Lori studied Environmental Science at the University of Virginia before a move into healthcare operations led her to revenue cycle analytics. She spent nearly 11 years there, rising to Manager of Solutions Analytics at nThrive and becoming deeply fluent in the operational data that drives healthcare finance.

She joined Parable in 2021 as its fourth employee and has grown with the firm ever since, guiding its first Microsoft Fabric implementations, its shift to a blended onshore and offshore delivery model, and its AI governance and HIPAA compliance program. Lori’s superpower is finding a creative workaround for just about any problem, then turning it into something repeatable and scalable.

Today, Lori oversees architecture and security across Parable’s engagements in close collaboration with her Tech Leads and Solutions Architects. She’s especially passionate about cross-team collaboration and continued learning, and she started “Training Day,” a monthly companywide session for sharing new standards and skills. She holds Microsoft’s Fabric Analytics Engineer and Data Analyst Associate certifications.

Outside of work, Lori has been a Scouting America den leader and merit badge counselor for over 10 years. She loves the outdoors, especially camping with her husband and two sons, and her lifelong love of science, math and technology shows up as much in her hobbies as it does in her work.